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NAGASA
Trade Show Assessment |
The Trade Show Assessment provides information on how each trade show meets the needs of NAGASA members exhibiting at selected shows and supports members in trade show decision making and strategizing. In addition, the Trade Show Assessment provides members independent information and feedback to trade show management. The Trade Show Committee of NAGASA coordinates this service.
Responses are strictly confidential. Comments are quoted directly from completed surveys. References to firm names, booth numbers, or location were removed to protect confidentiality.
Results of these assessments are to be used for only planning and internal use only. Data, results, and statements cannot be used for promotional or marketing purposes by any organization, including trade show companies and service providers.
NAGASA TRADE SHOW ASSESSMENT
Graphics of the Americas
February 4-6, 2000
Miami Beach Convention Center, Miami Beach, Florida
Respondents
| Respondents to assessment | 17 |
| Dealer/VAR | 2 |
| Distributor | 2 |
| Ind. Manufacturer Rep | 1 |
| Converter | 0 |
| Consumables Manufacturer | 4 |
| Equipment Manufacturer | 8 |
| Business Services/Consultant | 0 |
| School/Association | 0 |
| Publisher | 0 |
Assessment Key: Low-1 to 5-High
| 1. Number of local prospects generated | |
| a. Local (less than 50 miles) |
2.8 |
| b. Regional (50 to 300 miles/adjacent states) | 2.5 |
| c. National | 2.1 |
| d. International | 3.9 |
| 2. Ease of making booth arrangements |
3.7 |
| 3. Ease of set-up | 3.9 |
| 4. Ease of tear-down | 3.6 |
| 5. Cooperation of electricians/riggers/carpenters | 3.7 |
| 6. Price of floor space | 3.0 |
| 7. Price of carpeting, furniture, electrical | 2.9 |
| 8. Price of attendees to get into show | 3.5 |
| 9. Price of lead retrieval system | 3.2 |
| 10. Quality of lead retrieval system | 3.6 |
| 11. Amenities (i.e., lounge for customers, food) | 2.9 |
| 12. Timing and duration of show | 3.5 |
| 13. Show opening and closing hours | 3.6 |
| 14. Fairness of space assignment and choice | 3.3 |
| 15. Hotel/accommodations selection and prices | 2.7 |
| 16. Attendee registration/admissions processes | 3.5 |
| 17. Overall return on show investment | 3.5 |
Feedback
1. Did you meet your sales objective?
| Response | Number | Percent |
| Yes |
11
|
64%
|
| No |
05
|
30%
|
| Undecided |
01
|
06%
|
| No Answer |
00
|
00%
|
| Total |
17
|
100%
|
Comments
- Attendance was down, probably due to DRUPA
- We sold most of what we brought and also took sizeable orders
- Mostly
- In terms of leads, yes, for the international market. Complete success won’t be known for months
- Not as busy as the past two years
- International contracts were good – very little to no local dealers or customers
- Less than anticipated
- Not yet
2. Will you exhibit at this show next year?
| Response | Number | Percent |
| Yes |
15
|
88%
|
| No |
01
|
06%
|
| Undecided |
00
|
00%
|
| No Answer |
01
|
06%
|
| Total |
17
|
100%
|
Comments
- It gets better and better each year – for us
- Maybe not
- With a Latin American distributor
- Getting a good location is always a struggle! This show is not exhibitor friendly on selling and assigning space
- With leads generated will probably meet objective
3. What are your key recommendations to improve this show overall?
- Travel agency did a great job
- Booth "bundles" incorporating freight and furniture into space rates
- Improve parking: no parking and ticketing during drop-off. Very poor arrangement
- More variation of food, more space for tables, chairs, and lounge areas
- More flexibility in working with translation services – offer part-time translators and not just full-time translators as the hours of 5-6 are very slow, as are opening hours from 11 – 12
- Show hours on Sunday need to be reduced and opening hours should be 11:00 am
- This is the third year in a row that a machine has been damaged between booth and dock
- More local (Florida) promotion
- First pay, first choice on floor space. Get rid of unfair, impractical, and discriminatory point system
- Have show Sunday, Monday, Tuesday rather than Friday, Saturday, Sunday. On weekends local companies did not come to show, it seemed
No Additional Comments