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NAGASA Member Co-Sponsorship
International Business Pavilion Graphics of the Americas 2000 |
TO: NAGASA Members
FROM: Jack Maltby/Jomac. Gene Alaura/OLEC, Peter Brehm
SUBJECT: Co-Sponsorship of International Business Pavilion at Graphics of the Americas 2000
Graphics of the Americas takes place February 4 – 6 in Miami. One outcome of the continuing discussions that NAGASA’s Trade Show Committee and staff have had Trade Show Operations Vice President and General Manager Chris Price about collaborative efforts such as the NAGASA Pavilion has been a proposal that NAGASA members co-sponsor an International Business Pavilion at the Graphics of the Americas 2000 event. Here are the specifics:
| Pavilion name: | International Business Pavilion |
| Pavilion location: | In center of the show between Hall C and Hall D and adjacent to the main food court |
| Pavilion size: | 30 feet wide by 25 feet deep ($14,737.50 value) |
| Purpose: |
To provide show exhibitors and attendees with a range of on-the-floor services, including:
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| Options (not yet confirmed) |
--Photocopier, possibly with copy limit (no charge to users) --Water dispenser --Complimentary office supplies (pens, pencils, pads) Sponsors have opportunity of creating these imprinted products with their names on it as well. |
| Marketing highlights: |
Pavilion sponsors will have names listed:
Other options that sponsors can brainstorm: Chris is open to discussing other ideas. Also, sponsor names will be highlighted in all marketing materials while the NAGASA name and logo will be included in a less prominent manner to reaffirm the collaborative nature of this sponsorship. |
| Operation: | The International Business Pavilion and the services it will offer will be open to all show exhibitors and attendees during show hours. Meeting space can be reserved for blocks of time on a first-come basis. NAGASA staff will be on hand to support Pavilion operations. Product and commercial literature cannot be displayed at the Pavilion. |
| Confirmed sponsor: | Artes Graficas Magazine is a confirmed co-sponsor. NAGASA members are being invited to become sponsors as well. |
Sponsorship Fees: Graphics of Americas is seeking co-sponsorship
support of $4000.00 for this Pavilion space as described. Sponsorships
are open to NAGASA member companies who are also exhibiting at GoA.
The Pavilion is not intended to substitute for any exhibiting organization’s
existing booth.
NAGASA has prided itself on offering support to organizations of all
sizes. For this reason, it’s been suggested that sponsorship
fees be tiered to the size of the exhibiting organization’s annual
sales. Proposed is:
Exhibiting companies with Sales $15 million and under: $500
Exhibiting companies with Sales higher than $15 million: $1000
Fee options exist. Use the Response Form to advise me of them. I suggest that our goal should be to sponsor the booth and have some additional funds on hand to expand our offering on-site handout materials. With this in mind I propose our goal be a minimum of $4000 and not more than ten to fifteen sponsors. We can discuss as a group how to apply any surplus funds, including production of handouts on site, refunds, or use of any surplus for future similar projects. If we cannot meet the $4000 minimum then we’ll pass up this opportunity in terms of a collaborative sponsorship.
Path Forward: Feedback to this concept from members exhibiting at Graph Expo was enthu-siastic. The Pavilion offers useful services to exhibitors and attendees that have been proposed by the Trade Show Committee (on-the-floor meeting rooms, for example) and offers valuable exposure to NAGASA member firms in a cost-effective manner since sponsorships are collaborative. The Pavilion could serve as an anchor for a NAGASA Pavilion that we are seeking to coordinate for Graphics of America 2001 event. We can discuss this in Miami.
Respond Now: Please complete the attached Response Form and fax it back to NAGASA by not later than Friday, November 12. Based responses we’ll know whether sufficient member interest exists. I’ll communicate back to all who respond whether it’s a go or no-go. All input is welcome as we proceed. Please use the concepts and fees above as a starting place for discussions. Thanks!
Click Here to download the form in Word format.