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Conclusion
It would be easy to conclude from the survey data that North American graphic arts dealers have not taken full advantage of computers in their businesses. Realistically, however, dealers probably differ little from other businesses of their size. Most small businesses in North America have only begun to exploit the power of computers throughout their businesses.
Computers, however, could play a pivotal role in the future success of graphic arts dealers. The largest graphic arts dealers are fast becoming sophisticated computer users. Terminals or PCs are on virtually every office worker's desk and those without a personal machine usually can reach one within a few steps. As these large dealers learn to capitalize on the power of their computers throughout their business, they should become more efficient and productive. Small dealers who have not taken similar steps to manage their businesses with computers may find their businesses burdened by inefficiencies and paperwork.
For the small dealer, adopting a business management computer system may be far easier than for a large dealer. A common mistake, however, is to select a computer and software system which emulates the way business is done today. A far more productive approach is to reorient business practices to take full advantage of what computers do best. Usually, a computer consultant can help do this.
In the business world of today, a computer is neither a luxury nor a business accessory. It must be seen as an integral part of business, used by virtually every employee to enhance his/her capabilities and ensure that what the employee does is consistent with all other effort in the business. Beyond the year 2000, the businesses that survive will be those who learn to take advantage of the power of computers-in every aspect of their operations.
