NAGASA -Graphics of the Americas

Graphics of the Americas

NAGASA
Trade Show Assessment

The Trade Show Assessment provides information on how each trade show meets the needs of NAGASA members exhibiting at selected shows and supports members in trade show decision making and strategizing. In addition, the Trade Show Assessment provides members independent information and feedback to trade show management. The Trade Show Committee of NAGASA provides the service.

Responses are strictly confidential. Comments are quoted directly from completed surveys. References to firm names, booth numbers, or location were removed to protect confidentiality.

Results of these assessments are to be used for only planning and internal use only. Data, results, and statements cannot be used for promotional or marketing purposes by any organization including trade show companies and service providers.

NAGASA TRADE SHOW ASSESSMENT
Graphics of the AmericasÆ 99
January 22-24, 1999
Miami Beach Convention Center
Miami, Florida

Total number of NAGASA exhibitors:	108
Total number of exhibitors:
Respondents to assessment:	16
Dealers, distributors and resellers	08
Manufacturers	08
Total	16

Assessment

Key: High-5 to Low-1
Score

Number of local prospects generated
A. Local and Regional 2.1
B. Nationwide 1.4
C. International 3.2
Ease of tear down 2.9
Return on show investment 2.5
Amenities (i.e., member lounge, food) 2.6
System for recording and retrieving leads 3.0
Timing and duration of show 3.7
Price of carpeting, furniture and electrical 2.6
Cooperation of electricians, riggers & carpenters 2.8
Fairness of space assignment and choice 2.3

NAGASA TRADE SHOW ASSESSMENT
Graphics of Americas

Feedback

Did you meet your sales objective?

	Number	Percent
Yes	9	56%
No	5	31%
No Answer	2	13%
Total	16	100%

Comments
We introduce new produces and this was very successful.
Brazil crisis cut back on sales to Latin & South America.
Not sure that we have as of yet.
The attendance and the sales exceeded our expectations.
Very good sales.
US attendance dropped from the past year.
Cost way too much to participate.
All goals were met.

Will you exhibit at this show next year?

	Number	Percent
Yes	10	62%
No	3	19%
Undecided	2	13%
No Answer	1	6%
Total	16	100%

Comments

The show is bigger and it get better each year.
Looking forward to the enlarged exhibit hall for the 25th Anniversary.
Will help Dealer & Resellers to purchases booth space.
Less prospect and higher cost for space may prevent us from exhibiting.
Yes I will, with my distributor to Latin America.
NAGASA Trade Show Assessment

Did you participate in the NAGASA Pavilion?

	Number	Percent
Yes	9	56%
No	5	31%
No Answer	2	13%
Total	16	100%

If yes, were you pleased with the location of the Pavilion?

	Number	Percent
Yes	0	0%
No	0	0%
No Answer	15	100%
Total	15	100%

If yes, if yes are you interested in participating in the Pavilion in 2000?

	Number	Percent
Yes	1	6%
No	2	13%
No Answer	13	81%
Total	16	100%

If no, are you interested in participating in the Pavilion in 2000?

	Number	Percent
Yes	3	19%
No	6	37%
No Answer	7	44%
Total	16	100%

What are your key comment or recommendation in regards to the Pavilion for 2000?
The Pavilion needs to be advertised better. My company didnít know about it.
Their expenses are higher than other shows.
Would like to see about discounts, joint marketing efforts and NAGASA sponsored marketing.

What are your key recommendations to improve this show overall?

Draw more US participation.
This was a great selling show.
Permanently move the show to the middle of February to avoid complete with the Super bowl in Miami.

NAGASA Trade Shoe Assessment
Additional Comments:
Although I fully support NAGASA, I believe, due to our longevity at this show, that we get a more advantageous location on our own.
Food in the hall was very expensive and the lines were long and slow.
Should be a four day show.