NAGASA welcomes your news and special announcements
for the Industry News section of our web site. Please add NAGASA to your
press release mailing list or drop us a fax or email. We'll immediately
get them posted.
Send to: Email: information@nagasa.org
- Fax: 202-328-8513
Mail: NAGASA, 1604 New Hampshire Avenue NW, Washington DC 20009
January 14, 1998
Magazine Ad Revenue Grows by $1.5 Billion in 1997
U.S. magazine ad revenue for 1997 grew by almost $1.5 billion over 1996
to $12,754,950,695, according to the latest figures released from the
Publishers Information Bureau (PIB). This +13.1 percent year-to-year increase
represents the highest growth rate in magazine ad revenue in the last
13 years. Ad pages increased +5.2 percent to 231,370.64, the second highest
growth rate (after 1995) in the last 13 years. All top ten advertising
categories increased spending in 1997 over 1996.
Excerpt from PIB press release. Contact Jeanine Moss at 212-872-3723.