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April 15, 1998
Magazine Advertising Revenue Up 6.9% for March
NEW YORK, NEW YORK -- U.S. magazine advertising grew by +6.9% in March 1998 compared to March 1997, according to figures just released by the Publishers Information Bureau. Advertising pages for March increased by +1.8% over March 1997 numbers. Year-to-date, advertising revenue increased +7.8% over the first quarter 1997 while ad pages are up +1.5% compared to the same period last year. For details contact Jeanine Moss at 212-872-3723. Excerpt from Publishers Information Bureau press release.