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April 6, 1998
Heidelberg Acquires Sales Activities from EAC Ltd. A/S in South East
Asia, Africa and Scandinavia
HEIDELBERG, GERMANY -- Heidelberger Druckmaschinen AG (Heidelberg), will take direct control of its sales, service and marketing activities in Asia (including South East Asia), Africa and Scandinavia. In announcing its acquisition of the graphic products distribution operations from the Danish trading company East Asiatic Company Ltd. A/S (EAC), Copenhagen, as of May 1st, Heidelberg has indicated its intention for direct sales involvement with customers in eighteen countries. The acquisition contract is subject to approval of the supervisory boards of Heidelberg and EAC. The parties have agreed not to disclose any details of the transaction until the due diligence has been completed. In recent years, Heidelberg has taken over several markets from its sales partners in order to provide its customers with direct sales and service via its own market units. With this measure, the group will be able to manage the growing complexity of the markets, its broad product line and the increasing service needs of its customers. For details contact +49-62 21-92-50 51. Excerpt from Heidelberg press release.