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July 17, 1998
Slower Print Market Growth
ALEXANDRIA, VIRGINIA - Paralleling the U.S. economy, the printing industry
continues to grow at a healthy pace but is showing signs of slowing. The
negative effect of the Asian crisis on U.S. exports are taxing the positive
effects of strong consumer confidence, low unemployment and low inflation on
the U.S. economy. The consensus forecast for the remainder of 1998 is slower
growth. In this environment, the typical printer tracked sales growth of 5.3
percent since the beginning of the year over the same period last year,
according to panelists of PIA Quarterly Print Market Survey. This is the
lowest reported growth rates since the paper price crisis in 1995.
Expectations for future growth are also the lowest reported since the paper
crisis. The typical printer predicts print sales to increase by 7.5 percent
over the next 12 month. This is an optimistic outlook but reflects the
slowing sales growth printers are experiencing. Excerpt from Printing
Industries of America press release. Contact Dorothy Thompson at
703-519-8187.
