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April 1, 1999
GATFPress Guide To Binding Unravels Postpress Options
GATFPress has recently published a valuable new resource about a critical,
yet largely overlooked, segment of the printing process. Binding, Finishing,
and Mailing: The Final Word, provides practical and concise explanations
about the important final stage in the printing process and helps printing
professionals make useful recommendations to their customers.
Author T.J. Tedesco collaborates with 14 recognized leaders of specific
business niches to provide a thorough exploration of these recent technology
changes. The contributions by these industry experts add depth and perspective
to the text, making Binding, Finishing, and Mailing helpful to people
performing a variety of functions at graphics arts companies. Owners and
top managers, printing company customer service professionals, sales professionals,
estimators, production managers, graphic designers, and, of course, bindery
employees win all benefit from this book.
Co-published with BIA, the book is divided into 6 sections: Before the
Bindery; In the Bindery; Finishing; Mailing and More; Graphic Arts Management;
and Graphic Arts Sales and Marketing.
Within each section are several brief and easy-to-read chapters. Most
major binding and finishing processes are discussed on both a micro and
macro level, illustrating more effective management of postpress projects
and providing insight on the bigger picture. A useful glossary and index
complete the book.
T.J. Tedesco is the president of Grow Sales, Inc., a consulting company
serving the graphic arts industry. He helps graphic arts companies win
more profitable business. He prioritizes winning "top of mind"
market position. Tedesco has a BA in English from Grinnell College and
an MBA in marketing and finance from Northeastern University (class valedictorian).
He is a well-known speaker in the binding, finishing, and printing industries
and is a regular columnist for The Binding Edge and High Volume Printing.
In addition, he has published articles in several other prominent trade
magazines.
Binding, Finishing, and Mailing: The Final Word (ISBN 0-88362-232-7), a 312-page casebound book, contains over 120 illustrations and tables. It is available for $50 for NAGASA members, not including shipping. To order, contact NAGASA.
