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May 7, 1999
Gutenberg Reveals Strategies For Unparalleled Growth in 2000 And Beyond - Long-Term Relationships Stressed As Key Component
According to Chris Jacobson, President of Gutenberg Exposition, Gutenberg's
philosophy behind successful trade show marketing centers around listening
to and delivering what the customer wants – from Gutenberg to their
exhibitors, from the exhibitors to their customers and from their customers
to the ultimate customer."
They achieve this by opening permanent lines of communication, establishing
rapport and trust, probing for feedback and implementing new ideas. The
net result is mutual prosperity due to a mutual commitment to the marketplace.
Gutenberg will reveal its strategies for unparalleled long term results in the western United States printing market, including its plans for expansion of demographic scope and geographic sphere of influence. Concepts will be outlined and the presentation will be followed by a question and answer period. Exhibitor press kits and announcements will also be available.
