NAGASA welcomes your news and special announcements
for the Industry News section of our web site. Please add NAGASA to your
press release mailing list or drop us a fax or email. We'll immediately
get them posted.
Send to: Email: information@nagasa.org
- Fax: 202-328-8513
Mail: NAGASA, 1604 New Hampshire Avenue NW, Washington DC 20009
August 23, 1999
TRENDWATCH REPORT IDENTIFIES LARGEST PRINTING AREAS BY STATE AND METRO REGION
HARRISVILLE, RI -- August 16, 1999: TrendWatch announced the release
today of the U.S. Commercial Print Sellers Atlas. The report represents
the first report which identifies where decisions to buy print are being
made. While government, associations, and others publish where print is
produced, until now there has not been a guide that measures the demand
for print. The U.S. Commercial Print Sellers Atlas is now available at
the TrendWatch website (www.trendwatch.com).
The report is a handbook for printers, trade shops, industry vendors,
dealers, merchants, paper companies, and many others who need to know
where the demand for print originates. Sales managers, product managers,
distribution personnel, strategic planners, and anyone who needs to be
sure that their company has the right resources in the right geographies
will find this new product to be vital in their decision-making.
The report estimates the size of the commercial market for five printing segments: Books, Magazines, Catalogs, Newspaper Inserts, and General Commercial. The geographical markets are broken down into three types of geographies: states, metropolitan area (MSA), and SCF (first three digits of the zip code). The complete report is divided into seven separate regional reports and a national overview report:
- New England Report ($5.1 billion in commercial printing purchases):
Includes Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island,
Vermont;
- Mid-Eastern Report (almost $17 billion): Includes Delaware, District
of Columbia, Maryland, New Jersey, New York, Pennsylvania, West Virginia;
- South Eastern Report (approximately $12.7 billion): Includes Alabama,
Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina,
Tennessee, Virginia;
- Great Lakes Report ($15 billion+): Includes Illinois, Indiana, Michigan,
Minnesota, Ohio, Wisconsin;
- North Central (almost $4 billion): Idaho, Iowa, Kansas, Missouri,
Montana, Nebraska, North Dakota, South Dakota, Wyoming
- South Central and South Western Report (approximately $8.6 billion):
Includes Arkansas, Louisiana, Oklahoma, Texas; Arizona, Colorado,
Nevada, New Mexico, Utah;
- Western Report ($10.5 billion): Includes Alaska, California, Hawaii,
Oregon, and Washington;
- U.S. Overview Report: Summary data about the U.S. demand for print
and how it varies by geography and market segment.
The complete set of eight reports is only $500 in CD-ROM format (Microsoft
Excel spreadsheets and Adobe Acrobat PDF files). The complete set of eight
reports in hard copy format with the CD-ROM is available for $700. Individual
regions are available for $75 each on CD-ROM and $100 each for hard copy
and CD-ROM set.
More information on U.S. Commercial Print Sellers Atlas is available by visiting the TrendWatch website at www.trendwatch.com. The TrendWatch E-store accepts credit cards. Reports can also be acquired by contacting TrendWatch offices in Rhode Island (401-568-9899) and San Francisco (415-380-8561).
