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September 9, 1999
Storage and DTP Software Top Most Wanted List
According to the TrendWatch Creative #7 (Summer 1999) Report, four out
of ten creative shops plan to buy desktop publishing software. This software
category is at its highest level since the Fall '96 survey. This is an
indicator of the creative professionals' constant search for productivity
boosts.
On the flip side, creative shops planning to buy storage technologies
slid from 51% six months ago to 44%. But it's still the #2 investment
category behind Apple computers.
As software and hardware companies bring out the latest and greatest,
are creative pros still biting? These results say they are. By knowing
what creative professionals plan to buy, your company can build a winning
strategy to capture its share of these dollars. Understanding demand can
mean more money.
For more information contact Dr. Joseph Webb or James R. Whittington,
CMC, TrendWatch partners (info@trendwatch.com)
or call 800-283-8063.