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Copier, copier in the hall -- Who's the fairest of
them all?
TrendWatch reports that creative professionals now buy more color copiers
than commercial printers do. How can this be, when color copying copy
was supposed to be such a big part of quick printers' and service bureaus'
businesses just a short time ago?
Believe it! In just four short years, the share of color copier purchase
intentions represented by printers has dropped by 18% and shifted to creative
shops. Here's a unique view showing the technology-driven shift--from
commercial printer to creative pro--made since 1996.
Color copiers, share of businesses intending to purchase:
- 1996: Commercial Printers..... 67%;
- 1996: Creative Pros............... 33%;
- 1999: Commercial Printers.... 49%;
- 1999: Creative Pros............... 51%.
Why should you care? Tracking imaging technology purchase-intentions gives us a unique perspective of the future. Copiers today are digital output devices that creative pros use for many purposes unimagined by printers. Follow this shifting image to new profits -- are your company's products and services geared to take advantage of this developing shift?
Contact: Dr. Joseph Webb or James R. Whittington, CMC, TrendWatch partners (info@trendwatch.com) or call 800-283-8063.