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IPA PUBLISHES DIGITAL ASSET MANAGEMENT (DAM) REPORT
ADVISES PREPRESS SERVICES HOW TO BUILD A SUCCESSFUL DAM BUSINESS
EDINA, MINNESOTA -- February 3, 2000: The International Prepress Association
(IPA) announced that its study to help businesses explore issues facing
digital asset management (DAM) opportunities has been completed. The IPA
Management Information Committee commissioned the study to assess the
value and opportunities of providing DAM services and to help members
understand what financial and staff commitments are necessary to develop
a successful DAM business.
The series of six special reports begins with a definition of DAM, with subsequent reports addressing technology, workflow, marketing, team building and profitability issues related to DAM.
The report outlines how at one time prepress companies stored digital images as an added service. It was a good client retention device and a select few profited from archival storage. Today, the industry and its customers have much higher expectations of DAM. "DAM must be more -- much more -- than storage," offered a corporate customer. Today, DAM services must interface with corporate systems, allow remote access to multiple prepress competitors, and provide a process to create and manipulate data on-line.
"Whether we look towards building a profit center in the future or streamlining our own prepress operations, this study is an excellent departure point from which to develop a DAM strategy," noted Jeffrey Borneman, IPA Chairman.
The DAM series is available free of charge to IPA members in a bound volume or by download from the IPA Web site. Non-IPA members may purchase the six-report series by calling the IPA (800-255-8141).
Contacts: Steve Bonoff, International Prepress Association. T: 612/896-1908.
E: steve@ipa.org. Irv Press. T: 508/384-0608.
E: irv@kersur.net.