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COLLABRIA SIGNS STRATEGIC BUSINESS AND TECHNOLOGY
ALLIANCE AGREEMENT WITH MITSUI & CO., LTD.
MENLO PARK, CA -- February 24, 2000 -- Collabria, Inc., and Mitsui &
Co, Ltd, Tokyo, Japan have reached a general agreement to form a strategic
business and technology alliance and jointly market Collabria's Internet-based
printing workflow solution to the $90B printing industry in Japan, the
second largest printing market in the world. The strategic alliance also
includes a major investment in Collabria by Mitsui Comtek(r), Saratoga
CA based high-tech subsidiary of Mitsui.
Collabria provides the Print Commerce(tm) solution, a powerful Internet-based printing workflow solution that automates the process of buying, managing, and producing printed materials. Mitsui will provide sales and marketing for the Print Commerce solution in Japan, using their extensive printing industry network, and will also provide system localization and technical support.
"We are pleased to form this important strategic alliance with Mitsui and jointly market Collabria's innovative B2B eBusiness printing workflow solution in Japan. We believe that Mitsui's print industry leadership and expertise, and their extensive industry network as the world's largest general trading company will significantly accelerate Collabria's expansion into this important market. We currently have the most widely used e-commerce solution in the Print and Publish industry in the US; with Mitsui's help, the same can be done in Japan" states Alan Hu, President and CEO of Collabria.
"Mitsui believes that Collabria's innovative Print Commerce solution is the B2B Commerce technology the Japanese printing industry needs to help the industry grow. Collabria's solution is truly revolutionary and we are delighted to be a partner with Collabria in this venture," states Masahiko Hoshiai, Marketing Manager, Electronics & Information Business Group, Mitsui.
Contact: Craig Kevghas, CPR Marketing, Inc. T: 978-392-8990. E: PR@collabria.com . Or: Brigitte Heiser, Collabria. T: 650-522-3212. E: bheiser@collabria.com