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Everything But Mail-Order Brides...
Creative professionals love buying things from mail order catalogs by
more than a 2-to-1 margin over any other sales channel. In fact, this
is the preferred channel for purchasing computer supplies, desktop graphics
software, Web page creation software, Macintosh workstations, servers,
wide-format color printers, desktop color printers, and color scanners.
With their affinity for using mail order, we've wondered if we might see mail order brides dressed in Land's End clothing -- just kidding!! Of course since most creative shops are small businesses, seeing a sales rep walk through their door may be reason enough for a wedding since it may only happen once a millennium!
After a walk down the mail order aisle, creative professionals do prefer to buy PCs directly from the manufacturer and imagesetters from graphic arts dealers.
Even though we're approaching springtime when brides and I-do's go hand in hand, mail order channels do marry the convenience of 24/7 on-line or phone catalog purchasing while presenting competitive pricing. If your company sells to creative shops and is not presenting its products to capture mail order or on-line I-do's, you may find your competitors widening their aisles to marry more products and creative professionals.
- Excerpted from "TrendWatch Design & Production Survey #8
_ Winter 2000". For more information about the TrendWatch Reports
on the graphics, publishing and electronic media markets visit http://www.trendwatch.com/.
Contact Craig Kevghas, CPR Marketing at 978-392-8990 or email him at: kevghas@aol.com