GOprinter.com Introduces portfolio Suite e-Commerce Package Takes Graphic Arts Suppliers Online

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GOprinter.com Introduces portfolio Suite e-Commerce Package Takes Graphic Arts Suppliers Online

Carol Stream, Ill. --March 28, 2000: Graphic arts manufacturers, dealers and distributors have a new tool available to reach current and potential customers. GOprinter.com, a one-year old company with deep roots in the graphic arts industry, today announced its high-powered electronic commerce solution called portfolio. The portfolio suite is designed to help companies handle their business-to-business activities through the rapidly expanding world of e-commerce.

GOprinter's portfolio leverages a variety of open Internet standards to automatically link the business systems of buyers and sellers in the graphic arts supply chain without the expense of altering existing legacy, proprietary or ERP applications. Making all of this work seamlessly is a combination of the latest cutting edge technology running on GOprinter's Windows NT and Sun Solaris servers.

GOprinter's technical team works with companies to design a web-based business that is easy to use by both the buyer and seller. "At a time when companies in the graphic arts supply chain are trying to sort out their e-commerce strategy, we are introducing a product that is geared specifically to meet their needs," said Greg Howell, President and CEO of GOprinter.

The portfolio e-commerce suite offers businesses solutions in four areas critical to a successful online business effort: content, commerce, connectivity and community. portfolio's components - productfolio, marketfolio, partnerfolio and channelfolio - are designed to meet these business needs.

"Creating and managing an 'e-catalog' can be a huge barrier to entry for companies starting an e-commerce initiative," explained Dave Rohner, GOprinter's Vice President of Marketing. "productfolio eliminates this obstacle with a powerful solution that quickly converts product data from paper-based or electronic catalogs into a web-friendly format that our clients can manage online using a standard web browser such as Netscape Navigator or Microsoft Internet Explorer."

"Once the e-catalog is created, a company needs to build the capabilities to conduct transactions. marketfolio provides this capability by combining our SmartSearch and SmartCart technologies with order history and order tracking functionality," added Rohner. "These tools allow buyers to easily find and order products, and create cross-selling opportunities by allowing add-on and complimentary products to be associated with existing items."

To complete the e-business transaction, all parties must exchange information.
partnerfolio, GOprinter's solution for system integration, allows business partners to efficiently exchange this data electronically. "Our solution uses XML as a messaging language to exchange our clients' business information," explained Howell. "Our XML translation tools are written entirely in Java and promise to deliver the business-to-business system integration that EDI was supposed to without the cost and complexity."

The fourth component in the portfolio suite, channelfolio, is designed to create community at GOprinter's client websites and help them expand sales into new channels. "channelfolio provides our clients value-added services that drive interactivity and information exchange at their websites, and help them expand their online efforts to a growing number of Internet marketplaces," said Rohner.

At the foundation of GOprinter's approach is a belief that it is an enabler, not a maker of its clients' business policies. "It's the client's business rules we are implementing - not ours," Howell is quick to point out. "Our business model is about helping clients build their brand online, and allowing them to strengthen new and existing relationships using the Internet. We are not trying to take over the relationship between the buyer and seller, we just want to make it more effective."

GOprinter is a leading provider of business-to-business Internet-based electronic commerce solutions for the printing industry supply chain. The company's business-to-business suite, portfolio, leverages a variety of open Internet standards to automatically link buyers and sellers in the supply chain with their business partners. The company's solutions integrate with a variety of information systems, eliminating the expense of altering existing legacy, proprietary or ERP applications. Designed to increase the efficiency and effectiveness of sales, marketing and distribution, portfolio promises to revolutionize the printing industry supply chain by harnessing the power of the Internet.

GOprinter is headquartered in Carol Stream, Ill. More information on the company and the solutions offered can be found at www.goprinter.com or by calling 630-690-2317.