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Who's Who in the European Creative Market
The TrendWatch Global Creative Demographics 2000 Update report notes that publishers make up over half of the $70+ billion creative market in Europe, with 6,000+ establishments. So who's got the rest? Well, Ad Agencies (20%) and Corporate Designers and Catalogers (18%) account for another $27+ billion in the market. Designers and Illustrators (8%) and Photographers (3%) wrap up the remaining $7.5+ billion.
And who are the major players? Germany, UK and France (in that order) account for nearly $40+ billion of the European creative market followed by Italy, Spain and the Netherlands accounting for another $21+ billion.
If your company has a website, you're a global business whether that's your intended strategy or not. If your focus includes products or services for the creative markets, knowing how big the global creative markets are is critical to your future.
For more information about the TrendWatch Reports on the graphics, publishing and electronic media markets please visit http://www.trendwatch.com/.
Contact Craig Kevghas, CPR Marketing at 978-392-8990 or email him at: kevghas@aol.com. You can reach the TrendWatch Partners, Dr. Joseph Webb and Jim Whittington via email at partners@trendwatch.com.