NAGASA welcomes your news and special announcements
for the Industry News section of our web site. Please add NAGASA to your
press release mailing list or drop us a fax or email. We'll immediately
get them posted.
Send to: Email: information@nagasa.org
- Fax: 202-328-8513
Mail: NAGASA, 1604 New Hampshire Avenue NW, Washington DC 20009
Latin America Creative Shipments Hit $11 Billion
This Week (5/15/2000): Latin America Creative Shipments Hit $11 Billion
Cuanto! The value of shipments from creative shops in Latin America is
expected to hit $11 Billion this year from that region's 8,600+ creative
establishments. Publishers generated 51% and agencies 20% of these shipments.
In case you're wondering, the top three contributors of the $11B were:
-- Mexico............. 34%
-- Brazil ................27%
-- Argentina .........20%
Totaling 81% or $8.91 Billion
Why should you care?...
For starters, Spanish is the fastest growing language in the world and
these economies have been quickly recovering from their recent recessions.
This region now has the attention of marketers worldwide and represents
solid growth opportunities. Does your company have its own Latin American
pop star yet?
-- Excerpted from TrendWatch Global Creative Update Demographic 2000 report.
For more information about the TrendWatch Reports on the graphics, publishing
and electronic media markets please visit http://www.trendwatch.com/.