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FIRST INSIIGHT DIGITAL ASSET MANAGEMENT SITE IN EUROPE
-- Aftenposten in $1.5m agreement with Sii to enhance and automate advertising
management and production system --
NORWAY -- May 18, 2000 -- The progressive Norwegian daily newspaper Aftenposten
A/S, Oslo, is undertaking a significant and comprehensive $1.5 million
renewal of its advertising booking, management and production workflow
system in partnership with leading publishing solutions provider Sii(R)
UK Ltd, a subsidiary of System Integrators, Inc(R), Sacramento, USA.
Aftenposten will be the first publisher in Europe to install Sii's new Insiight(R) Digital Asset Management System (IDAM) software to integrate and automate its current disparate advertising booking, tracking and management systems into a single, enterprise-wide, digital workflow. Aftenposten will also use IDAM to integrate the various forms of digital interaction which currently exist between the newspaper and its customers, and to launch a range of innovative Internet-based advertising services for key customers designed to increase ad booking, scheduling and tracking efficiency.
One of these, the Aftenposten 'Ad Hotel' service, will allow customers to directly access their own ad inventory within the database through customized and secure web-based portals. Using Ad Hotel advertisers can directly control their ad programs, react quickly to campaigns, and monitor expenditure.
In addition, the newspaper's existing 200-seat Sii Advertising System will be upgraded to the Sii CZAR-II(R) System to bring additional automation and flexibility.
"In today's fast-moving communications industry where advertising can be re-purposed across multiple media, it is critical to have a centralized management production system where many procedures can be automated to improve efficiency, reduce cost and increase revenue," explains Laila ¯vrum, Deputy Advertising Production Manager, Aftenposten. "Sii's technology and expertise is focused on providing powerful enterprise-wide solutions which not only integrate our existing workflows and procedures, but also allows us to develop a range of new customer services which will make everyone's life much easier and more productive."
"Aftenposten is the first newspaper in Europe to invest in the IDAM system," says Helmut Schwarz, Vice President, Sii Europe. "The newspaper has a reputation as an innovator and its decision to invest in our 'future-proof' enterprise management technology will open up a tremendous range of business and operational benefits across all media formats."
IDAM is an automated digital asset management system that stores and manages all types of media and consolidates all document, image, archive and workflow handling into one central production workflow and tracking system. The system features scalable SQL database technology, and integrates seamlessly with PC and MAC applications, web-browser clients and output devices. Although, Aftenposten is initially integrating IDAM as the management workflow platform within the Advertising Division, the system has the potential to be the platform for the majority of production task workflows throughout the newspaper.
The CZAR-II Advertising System will be fully integrated with IDAM and Aftenposten's other enterprise systems to provide a total advertising system from booking to reception, production and billing. This will be the central digital management and tracking system handling all incoming ads via Internet, telephone, email and hard copy/film. Depending upon the specific criteria for each ad, the system will automatically trigger relevant management and production procedures elsewhere in the workflow, such as proofing, OPI, and content management.
Due for completion by the end of the year, the new advertising system will be capable of not only handling ad sales and management for Aftenposten's daily newspaper and Internet products, but also any future media formats and advertising opportunities that the publisher may introduce in the future i.e. signage and LED displays, billboards, newspapers, magazines, TV and radio.
Aftenposten publishes a daily morning edition (circ: 285,000) and a daily evening edition (circ: 195,000) newspaper and a popular on-line site (www.aftenposten.no).
About Sii..
Headquartered in Sacramento, California USA, System Integrators Inc (www.sii.com), a subsidiary of mediaZing.com, designs, markets, integrates and supports computer technology solutions for the publishing industry world wide. Sii is a major supplier to the publishing industry and maintains sales and support offices in the US, UK, Germany, France, and Australia. With more than 25 years' experience in the market, Sii has an installed base of systems that publish more than 500 newspapers, magazines and wire services throughout North America, Europe, the Middle East and Asia/Pacific.
About Insiight...
Insiight is a complete, enterprise-wide, content, resource and production management system for professional publishers featuring: Content Management, Advertising Management, Internet Management and Digital Asset Management.
Insiight maximises control and use of all digital assets i.e. stories, images, advertising, research notes, contacts and customer information, within any publishing environment (newspaper, magazine, Internet and broadcasting) and enables these assets to be efficiently and automatically packaged for internal and external use.
Insiight allows a single user, browser-based interface to multiple databases,
applications and systems. It is reliable, scalable and flexible and integrates
with and directs popular third-party applications i.e. pagination and
editing systems (QuarkXpress, Adobe InDesign), web publishing software,
and collaboration tools. Insiight servers run on the Solaris or Windows
NT AIX platforms, and Insiight client platforms include Windows and Macintosh.
Contacts:
Ruth Clark/John Brigden
Splash!PR
Tel: +44 (0)1580 241177
Fax:+44 (0)1580 241188
Email: ruth@splashpr.co.uk