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SNAP Specifications Published
Washington, DC, June 1, 2000: The coldest – sometimes referred to
as the "open web" and "non-heatset" -- printing and
publishing industry has a new version of the best tool available to improve
the quality of its printing. It’s entitled SNAP 2000 and is the industry
standard designed to improve communications and reproduction quality for
all aspects of coldest production.
SNAP (Specifications for Newsprint Advertising Production) is a set of
printing guidelines for coldset printers. It was developed by a coalition
of companies (including Agfa, Flint Ink, US Ink, USA Today, the Washington
Post and the Wall Street Journal) and industry associations that included
the Graphic Arts Technical Foundation (GATF), the Newspaper Association
of America (NAA), the American Association of Advertising Agencies (4As),
the Web Printing Association (WOA), the Graphic Communications Association
(GCA) and the North American Graphic Arts Suppliers Association (NAGASA).
The new SNAP 2000 reflects the experience and response of the industry
to changing technology and workflow alteration.
"This is the best version yet," said David Hultin, GCA's representative
on the SNAP re-write committee. "The information is clear and concise
and of immeasurable benefit to anyone in coldset printing. We've added
a handy pocket guide, called SNAPShot, containing the numerical specifications.
This is a convenient reference tool and a must have if you want to be
current."
"All segments of the coldest industry will benefit from this updated specification," stated NAGASA President Peter Brehm, who chaired SNAP Committee efforts. "It’s easy to read, heavily illustrated with graphics, charts, and tables, and has been expanded with a wealth of information about digital and conventional prepress, pressroom, and allied processes." Brehm added, "SNAP and SNAPShot are priced aggressively to promote distribution of these materials to all members of a company’s employees involved in sales, customer support, and production. The SNAP Committee feels that wide-spread distribution of this important specification will help advance the quality and efficiency of coldset processes."
For copies contact either NAA or WOA. Contact NAA by phone (800-651-4NAA)
and request item #70100 (SNAP) or item #70101 (SNAPShot); by fax at (703-519-7109);
or via the Web (www.naa.org/products/form.html).
Contact WOA by phone (703-519-8156); by fax (703-519-7109) or via the
Web (www.printing.org).