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KODAK POLYCHROME GRAPHICS ACHIEVES TRIPLE VICTORY
AT DRUPA 2000
Norwalk, Connecticut, USA – After hosting tens of thousands of
visitors from around the globe, and recording almost 5,000 sales leads
for its products, Kodak Polychrome Graphics reported today that the company
had surpassed all of its goals for Drupa 2000.
In its inaugural appearance at the world’s largest graphic arts
exhibition, Kodak Polychrome Graphics established three clear objectives
for the Drupa show:
- To meet with customers from around the world and demonstrate the company’s new positioning as "The Media People;
- To showcase its full spectrum of graphic arts media -- film, plates, and digital proofing products – and, especially, its leadership in thermal technologies; and
- To sell selected equipment and accompanying media products.
Kodak Polychrome Graphics chose Drupa 2000 as the site to unveil its new identity statement as "The Media People." In addition to a wide array of products, the positioning was supported on the stand by striking graphics, multi-media presentations, and informative interactive touch screens. Kodak Polychrome Graphics can claim the position of "The Media People" because approximately 80% of its product line is in the graphic arts media, giving the company the broadest product portfolio available today.
In addition, the presence of "The Media People" was felt throughout Drupa’s exhibit halls. Kodak Polychrome Graphics media products were featured at more than 30 locations, on the stands of many of the most prominent names in the industry, including Heidelberg, CreoScitex, ECRM, Screen, Purop-Eskofot, Exxtra, Komori, and Barco.
On the Kodak Polychrome Graphics stand, customers from around the world saw a full spectrum of products and solutions, including the leading technology in thermal CtP systems. Kodak Polychrome Graphics showed the new Thermal Newspaper Plate and Newsetter System, which brings the advantages of thermal CtP to the newspaper industry. It also presented the new Compact Thermal Processor, a system that extends thermal CtP to mid-size printers. Next generation thermal plates in use on the stand included the Thermal No-process Plate and the Thermal Waterless Plate.
In addition to thermal technologies, strong customer interest was documented
at every product area on the stand, including scanners, graphic arts films,
film imagesetters, chemical management systems, conventional plates and
digital proofing solutions.
Post Drupa sales data indicated that on-stand equipment sales also exceeded
expectations. 25 Approval XP4 Digital Color Proofing System orders were
sold, for installation at locations around the world, including the U.S.,
Canada, Mexico, Brazil, Puerto Rico, Australia, United Kingdom, Greece,
Sweden, Germany, Belgium, and Portugal. In addition, six Thermal Newsetter
systems and over 50 Compact Thermal Processors were ordered at Drupa.
In addition, sales of ECRM Oasis, Creo/Scitex 4Dry, and the technology
demonstration of the new Heidelberg Primesetter IR imagesetters reflected
strong interest in DryView enabled film systems.
"These results reflect the exceptional benefits of these solutions," Jacobson said. "We are particularly pleased by the strong interest in Newsetter, which was only demonstrated last October. These Drupa orders prove that there is a need for a thermal CtP solution for the newspaper market, and our system is ready to meet that demand." [Note: The Thermal Newsetter System will soon be offered in the United States and Canada by the Anitec Newspaper Company.]
Kodak Polychrome Graphics provides one of the broadest product and solutions portfolios available in the graphic arts industry today, including a wide range of conventional lithographic plates and thermal plates for computer to plate solutions, Kodak branded graphic arts films, and digital proofing products. With headquarters in Norwalk, CT, USA, and regional offices in the United States, Europe, Japan, Asia Pacific and Latin America, Kodak Polychrome Graphics serves over 130,000 customers in more than 100 countries.