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Imation to Cut up to 1,500 Jobs, Take a Charge in Restructuring

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October 31
Imation to Cut up to 1,500 Jobs, Take a Charge in Restructuring

Imation, Inc., facing continued erosion in the market for its older-format data-storage products, disclosed plans for a corporate restructuring that will require $200 million in charges. The Oakdale, Minn., company said its "streamlining" effort will include elimination of as many as 1,500 jobs, or about 15% of its total work force. The bulk of the charges wil be recorded in the fourth quarter. Imation had already implemented a number of cost-cutting measures in advance of its mid-1996 spinoff from Minnesota Mining and Manufacturing Co. Imation is one of the leading makers of 3 1/2-inch floppy deskettes, a high-tech product that has been displaced from the high end of the data-storage market, and is now nearly a commodity. The company's strategy calls for replacing those declining low-margin products with what its calls its "growth porfolio" of new offerings. Development costs for the new products are burdensom, however, particularly when Imation's overall revenue is slipping. "There are two questions" regarding Imation, said Prudential Securities Inc. analyst B. Alex Henderson. "How fast the old products fall off, and how fast the new ones come on."
Excerpt from The Wall Street Journal, October 31, 1997.

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