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November 18
Magazine Ad Revenue and Pages Continue Strong Growth in October
Total U.S. magazine advertising revenue for October 1997
was $1,250,181,345 up +14.1 percent over October 1996. Advertising pages
for the month were 22,830.34 a +6.3 percent increase over October 1996.
Total magazine advertising revenue for January-October of 1997 increased
+13.2 percent over the same period last year, reaching $10,108,117,883.
Advertising pages for the period were 184,998, a +5.4 percent increase.