Are traditional graphic communication dealers positioned to serve industry demands for digital technologies?
Changing Channels of Distribution for Printing & Publishing Technologies
NAGASA and NPES, The Association for Suppliers of Printing and Publishing Technologies, completed this 70-page joint study of distribution channels for printing and publishing technologies in 1995.
Some Findings of the Report:
Markets for graphic arts materials are changing, with the number of commercial printers declining but advertising agencies, graphic designers and corporate printers providing major growth in the creation of images and prepress production.
Mergers, acquisitions and dealer business failures are the result, but manufacturers are placing greater reliance on dealers as a means of freeing funds for product research and development.
There are three emerging graphic arts distribution channels...1) traditional graphic arts dealers, 2) computer systems integrators and value added resellers, and 3) commercial discount distributors of off-the-shelf electronic and computer equipment.
Insights and Strategies That Will Change Your Business:
Dealers' strategies for survival...prospering
Manufacturers' views of channel problems and solutions
End-users' channel preferences and viewpoints on why they hold these preferences
Challenges and potential of the manufacturer-dealer partnership to reposition
as suppliers of systems, software and other elements of the digital revolution
The study effort for NAGASA was lead by Donald Hanigan,
President of Hanley Graphic Products, and Mark Kannenberg, President of
RBP Chemical Corporation and a task force including John Alley of Alletec,
A.L. Bussey of AM Multigraphics, Dan Brahm and Robert Morton of Best Graphics,
Morris Clement of A.B. Dick, and Tim Combs of Fuji Photo Film USA.
For more information on any of the NOWavailables,
please contact NAGASA: (202) 328-8441 or email: information@nagasa.org
