PRESS
RELEASES
NAGASA COMPLETES 1997 IMAGER STUDY
Washington, DC, June 1998—NAGASA—the North American Graphic Arts Suppliers Association—has completed the first-ever dealer-level study of the North American imager market. The study, conducted by Mason Consulting Inc., tracked the sales of imagesetters, platesetters, and other graphic arts imagers sold through resellers. In announcing completion of the study, NAGASA President and CEO David J. Steinhardt said: "NAGASA is pleased at the response by both dealers and manufacturers to this groundbreaking study of imager sales through the dealer/reseller channel. The study not only provides marketing and statistical information heretofore unavailable, but it reinforces the importance of the reseller channel to the industry." Brian H. Kroot, President of Northeastern Graphics and NAGASA Chair, added "The 1997 NAGASA Imager Study represents a pioneering effort of the association to
create a unique information database. Because of the overwhelming value of this information, NAGASA will continue the project for 1998, and will expand data gathering efforts to include other equipment of interest to the reseller channel."
Most dealer members of NAGASA furnished data for the study, ensuring the reliability and accuracy of the data reported. The sponsors of the 1997 study were Agfa, Dainippon Screen, Eastman Kodak, ECRM, Purup-Eskofot, Scitex and Ultre. Final 1997 data reports are available at $11,995. Those interested should contact NAGASA at 202-328-8441.
NAGASA—the North American Graphic Arts Suppliers Association—is the largest trade association in the world committed to representing the distribution channel in the graphic arts, printing and imaging industry. The NAGASA network of dealers, resellers, and VARs sells more than $4.5 billion of traditional to digital equipment and supplies within the total $6 billion industry channel. NAGASA is dedicated to developing a sound and growing business environment for its membership and advancing a channel of value added, quality products and services for channel customers. NAGASA: The Distribution Association for Printing and Imaging Technologies.