The Trade Show Assessment provides information on how each trade show meets the needs of NAGASA members exhibiting at selected shows and supports members in trade show decision making and strategizing. In addition, the Trade Show Assessment provides members independent information and feedback to trade show management. The Trade Show Committee of NAGASA provides the service.
Responses are strictly confidential. Comments are quoted directly from completed surveys. References to firm names, booth numbers, or location were removed to protect confidentiality.
Results of these assessments are to be used for only planning and internal use only. Data, results, and statements cannot be used for promotional or marketing purposes by any organization including trade show companies and service providers.
The Dallas
Show '98
May 29-31, 1998
Dallas Convention Center
Dallas, Texas
| Total number of NAGASA exhibitors: | 56 |
| Total number of exhibitors: | 298 |
| Respondents to assessment: |
|
| Dealers, distributors and resellers | 6 |
| Manufacturers | 15 |
| Total | 21 |
Assessment
Key: High-5 to Low-1
| Score | |
| 1. Number of local prospects generated | |
| Local and Regional- less than 300 miles or adjacent states |
2.3 |
|
0.8 |
|
1.3 |
| Sales objectives met | 2.7 |
| Ease of set up | 4.0 |
| Ease of tear down | 3.9 |
| Return on show investment | 2.0 |
| Amenities (i.e., member lounge, food) | 2.0 |
| System for recording and retrieving leads | 2.5 |
| Timing and duration of show | 2.1 |
| Price of carpeting, furniture and electrical | 2.8 |
| Cooperation of electricians, riggers & carpenters | 3.0 |
| Fairness of space assignment and choice | 3.2 |
|
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