NAGASA-Trade Show Assessment-Gutenberg Festival

Total number of NAGASA member exhibitors:	46
Total number of exhibitors:	410
Respondents to assessment:
Dealers and resellers	2
Manufacturers and distributors	27
Total	29

Assessment

	Key: High-5 to Low-1 Score
1. Number of local prospects generated a. Local-less than 100 miles b. Regional-100 to 300 miles or adjacent states b. Nationwide c. International	3.6 3.0 1.5 1.0
2. Sales objectives met	2.8
3. Ease of set up	3.6
4. Ease of tear down	2.9
5. Return on show investment	2.4
6. Amenities (i.e., member lounge, food)	3.1
7. System for recording and retrieving leads	2.7
8. Timing and duration of show	2.7
9. Price of carpeting, furniture and electrical	2.6
10.Cooperation of electricians, riggers & carpenters	2.6
11.Fairness of space assignment and choice	3.3

Feedback

Comments
a. We had anticipated a larger turnout.
b. Not enough qualified prospects.
c. Not enough buyers.
d. Lower sales at show than previous years.
e. We anticipated regional coverage and many customers were contacted.
f. We were pleased with the orders taken and prospects generated. Best show to date.
g. Main objective is visibility and support, to representatives, dealers, and other cooperative partners.
h. Low traffic but good sales.
i. Hope to meet sales objectives. Have plenty of distribution on West Coast.
j. Sales activity was good even though attendance was down.
k. The main focus was to generate awareness and promote products referred to dealers to purchase.
l. Not enough attendees.

	Number	Percent
Yes	19	76%
No	0	0%
Undecided	6	24%
Total	25	100%

Comments

a. I don't know the reason for reducing to 3 days in 1999 and 2000. It is okay if we as exhibitors realize a reduction in booth space cost
b. Will exhibit next year on cooperative bases.
c. Still best in the West.
d. Plan to exhibit in smaller booth. Seen decline in sales.
e. Show was better than prior year.
f. Show is shrinking but it is still important.
g. Hopefully attendance will keep growing.
h. We will evaluate the return and will decide to participate based on that.
i. Will not exhibit if there isn't significant sales revenue for this year's show.
j. Depends on exhibitor's list and booth price.

a. Free lunch coupons for exhibitors were great!
b. Reduce space fee by 20%.
c. Make it a 3-day show, Thursday to Saturday.
d. Change show hours to 11-5 and on last day 11- 4.
e. Have the show at time when we will not have to pay overtime at Union Scale
f. A three-day show will improve attendance.
g. I would like the regional show to be every 2 or 3 years. Too much time and money spent for return.
h. Advertise more outside of southern California to neighboring states.
i. More publicity to attract attendance.
j. For the first time in 26 years at Gutenberg we were required to use labor. That trend will kill the show.
k. Show management must concentrate on bringing more prospects to the show and especially qualified prospects.
l. Put all the digital products together.
m. Very well organized ñ should get rid of union help. Too high priced.
n. Change the service contractor. Price of food to high. Inability for exhibitors to bring in outside food and beverage.