Trade Show Assessment
NAGASA TRADE SHOW ASSESSMENT
Gutenberg Festival
May 13-15, 1999
Long Beach Convention Center
Long Beach, California
Respondents
|
Total number of NAGASA exhibitors |
108 |
|
Total number of exhibitors |
|
|
Respondents to assessment |
20 |
|
Dealers, distributors and resellers |
03 |
|
Manufacturers |
17 |
|
Total Responses |
20 |
Assessment
Key: High-5 to Low-1
Score
1. Number of local prospects generated
- Local - less than 100 miles 3.5
- Regional – 100 to 300 miles or adjacent states 3.2
- Nationwide 1.6
- International 1.1
- Sales objective met 2.9
- Ease of set up 3.2
- Ease of tear down 3.1
- Return on show investment 3.2
- Amenities (i.e., member lounge, food) 2.7
- System for recording and retrieving leads 3.1
- Timing and duration of show 3.3
- Price of carpeting, furniture and electrical 2.6
- Cooperation of electricians, riggers & carpenters 3.1
- Fairness of space assignment and choice 3.3
Feedback
- Did you meet your sales objective?
|
Response |
Number |
Percent |
|
Yes |
10 |
50% |
|
No |
07 |
35% |
|
Undecided |
00 |
00% |
|
No Answer |
03 |
15% |
|
Total |
20 |
100% |
Comments
- Not enough prospects
- Great show, good traffic
- Gutenberg is always a good signing show
- We were looking for a south California dealer to sale our new product, no luck
- Not as well attended as previous years
- Only 70% of our target met
- Best show in the country
- Not enough area attendees
- Will you exhibit at this show next year?
|
Response |
Number |
Percent |
|
Yes |
14 |
70% |
|
No |
01 |
05% |
|
Undecided |
04 |
20% |
|
No Answer |
01 |
05% |
|
Total |
20 |
100% |
Comments
- Will look at show budget
- Will cooperate with a dealer next year
- Only if we have a dealer or direct sales person in place
- Contingent on better booth space
- Good that they have merged with GASC
- What are your key recommendations to improve this show overall?
- Keep the kids and the students off the show floor
- Need to be every other year
- Poor shipping return stickers
- Attendance is improving
- Show hours are too long
- Sustain the advertising & marketing, 99 was much better than 98
- Need more pre-show marketing
- Make it 4 days again
- Lower cost/more promotions
- Don’t sell!
- Need more Southern California attendees
No Additional Comments
Compiled by Rochelle Smith of the NAGASA staff