NAGASA - Midwest Trade Show Assessment

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Trade Show Assessment

NAGASA TRADE SHOW ASSESSMENT

Midwest Graphics

May 20-22, 1999

Minneapolis Convention Center

Minneapolis, Minnesota

Respondents

Assessment

Score

1. Local - less than 100 miles 1.7
2. Regional – 100 to 300 miles or adjacent states 1.7

3. Nationwide 0.9
4. International 0.7

2. Sales objective met 1.2
3. Ease of set up 3.1
4. Ease of tear down 3.3

5. Return on show investment 1.4
6. Amenities (i.e., member lounge, food) 2.2
7. System for recording and retrieving leads 2.3
8. Timing and duration of show 2.1
9. Price of carpeting, furniture and electrical 2.3
10. Cooperation of electricians, riggers & carpenters 2.9
11. Fairness of space assignment and choice 2.8

Feedback

1. Did you meet your sales objective?

Comments

1. Support by PIM & printers very poor
2. Low presence of Minneapolis dealers at show
3. Insufficient number of printers in attendance
4. Traffic was light on Saturday
5. Poor prospect attendance

1. Will you exhibit at this show next year?

Comments

1. Traffic very poor and the overall show was smaller
2. Not satisfied with lack of attendance
3. Next year it is scheduled during DRUPA and all our staff will be there
4. Schedule during to many other events
5. This show doesn’t draw newspapers

1. What are your key recommendations to improve this show overall?

1. Better pre-show marketing
2. Too close to Gutenberg Festival
3. Bad timing
4. Minneapolis could support a show that was every 3^rd year
5. Local shows should be in the same city
6. Minneapolis is not a desirable draw

No Additional Comments

Compiled by Rochelle Smith of the NAGASA staff

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