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BREAKFAST MEETINGS OFFER MEMBERS NETWORKING OPPORTUNITIES
Recognizing that trade shows provide an excellent opportunity
to meet with com-panies doing business in the channel, for the
last several years NAGASA has joined with Dealer Communicator
to co-sponsor breakfast meetings for NAGASA members and invited
guests. This tradition continued with the 31st breakfast roundtable,
held at the Graphics of the Americas (GOA) show on February 5,
followed by another gathering in Atlanta on March 10, at the Sunbelt
Graphics show.
At the GOA meeting in Miami Beach, 43 were expected for breakfast
but the room was filled to capacity when over 60 showed up. Mike
Fichera, Publisher of Dealer Communicator, led off the session
with his thoughts and a wel-come to new NAGASA Member Services
Director, Greg DuRoss. As part of his effort to meet the members
and learn about their needs, DuRoss also represent-ed NAGASA at
the Sunbelt Graphics breakfast roundtable held in Atlanta on March
10th. He was joined by Pat Leavitt, Vice President of Dealer Communicator.
The focus of the breakfast program pre-sentations this year is
the Internet. DuRoss presented highlights of the NAGASA FlashStudy
“Internet Opportunities: Linking Customers, Dealers and Manufacturers."
Dealer cus-tomers, such as printers, in each city are invited
to talk about the ways in which they are presently using the Internet,
or plan to use the Internet in the near future, both in dealings
with their customers and suppliers. In Miami Beach, Ted Stitzer,
with the National Association For Printing Leadership, presented
information from an NAPL study on Internet usage.
While attending the GOA show, DuRoss visited with over 30 companies,
representing members, prospects, business part-ners and other
industry trade associations. Of par-ticular interest to mem-bers
was a meeting with Gene Alaura, OLEC Corporation, and Co-Chair
of NAGASA’s Trade Show Committee, and Chris Price, General
Manager of the GOA show. Discussions focused on ways that GOA
and NAGASA could collaborate to assist members in having a better
show experience.
The possibility of a NAGASA-sponsored space similar to the International
Pavilion, which NAGASA co-spon-sored this year, was explored.
This could include a lounge area where members could rest and
enjoy a beverage, meeting rooms to provide privacy for client
meet-ings, translation services, and perhaps other business services.
Additional items on the table for discussion were cluster-ing
members around the NAGASA space, and priority treatment for services
during move-in. Over a period of years, a byproduct of these efforts
might be new NAGASA members plus additional exhibitors at future
GOA shows. Additional discussions with GOA are planned.
As for the GOA show itself, feedback from the NAGASA Trade Show
Assessment and from comments heard at the show, exhibitors for
the most part were saying that visitors were meeting or exceeding
expectations. Some exhibitors said they felt the crowds were down,
probably due to the impact of DRUPA later this year. In several
instances, exhibitors commented they were pleased with the quality
of prospective customers.
According to Price of GOA, there had been some uncertainty as
to what to expect, this being a DRUPA year. However, this 25th
anniversary show, sponsored by the Printing Association of Florida,
reported a four percent increase in attendance, with an estimated
100 new exhibit booths. Price attributed the perception of smaller
crowds to an expanded show floor that allowed visitors to spread
out more.
Under the direction of the NAGASA Trade Show Committee, an impartial
member survey was conducted following the GOA show. The compiled
results have been posted on NAGASA’s web page for access
by show management as well as past and potential exhibitors.
Additional breakfast meetings are scheduled at the Gutenberg
show in Long Beach on April 28th and at Graph Expo in Chicago
on September 25th. NAGASA members interested in having a breakfast
meeting in their city or who have sugges-tions on how NAGASA can
be helpful to them at trade shows, should contact the NAGASA office
at 202-328-8441.
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