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NAGASA - The Compass -Fall 1998

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The Compass Winter 1998
The CompassThe Compass || Fall 1999
THE Source for Channel Direction in Printing and imaging Distribution

IPEX Hailed As A Success;
NAGASA Exhibits in Europe For The First Time

The September IPEX trade show in Birmingham, England, marked the first time that NAGASA has participated in a major European print show. IPEX markets itself to all of Europe, and is second only to DRUPA in its range of products and number of visitors.

According to show management, IPEX registered 90,000 visitors from more than 150 countries over nine days. This represents a 17% increase in attendance compared to the last show, held in 1993. Of the 121 US exhibitors, several companies exhibited in sponsored booths promoted by NAGASA and other industry associations, while others exhibited on their own or with their European agents. All were looking to create, develop and expand their European and worldwide activities.

Coordinated through the efforts of Danny Moloney, who heads up NAGASA's newly created European office, visitors to the NAGASA stand at IPEX were greeted by experienced industry specialists whose personal knowledge covered distribution in Western and Eastern Europe and
the Middle East. NAGASA members exhibiting in conjunction with the NAGASA stand met with existing and potential customers from such countries as Australia, India, South Africa and many parts of Europe. According to Moloney, “NAGASA members exhibiting at IPEX were very enthusiastic and extremely optimistic about the number and quality of prospects at the show. Everyone seemed very positive about the ensuing business potential.”

Also on hand to represent NAGASA and its board of directors was Kelly VandenBosch of X-Rite, Inc., who worked in the booth on several occasions, lending his support and encouragement while at the same time manning his own very busy booth. “Anyone exhibiting at or attending IPEX can clearly state that there are great opportunities for U.S. manufacturers looking to export and for dealers and resellers looking for new and innovative products to sell into their home market,” Kelly noted. “NAGASA is positioned to provide support for its members exporting to and importing from the 50 countries of Europe. We already have a superb database of firms in the UK and continue to spread our influence to other nations.”

For the first time, the IPEX show had separate halls dedicated to digital technology and used printing equipment. Record sales of equipment were reported by NAGASA members Heidelberg and Kodak Polychrome Graphics. Word around the aisles was that the show
fulfilled expectations plus some for the 2,000 or so exhibiting companies.

Lead products at the show appeared to be a continued digitization of everything — from color images to electronic messages — controlling all forms of production. The vast array of offerings featured showcased new and future trends affecting and influencing the nature of the print production industry.

Working through its European Satellite sales office in the United Kingdom, NAGASA regularly responds to inquiries for information about the vast European
marketplace and its members’ import and export capabilities. A full report
on the success of the IPEX show will be presented at the next meetings of the NAGASA Trade Show and International Commerce Committees, set to take place during Forum 99.


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