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1997 Annual ReportNagasa

Annual Report 1998


NAGASA Benefits -- The Distribution Association for Printing & Imaging Technologies


NAGASA -- the North American Graphic Arts Suppliers Association -- is the largest trade association in the world representing the distribution channel in the graphic arts, printing, and imaging industry. The NAGASA network of dealers, resellers, and VARs sells more than $4.5 billion of traditional and digital equipment and supplies within the total $6 billion industry channel. Representing more than 400 manufacturing, distribution and related firms, NAGASA is dedicated to developing a sound and growing business environment for its membership and advancing a channel of value-added, quality products and services for channel customers.

Benchmark Studies to Measure Your Performance
“I use NAGASA’s benchmark studies to assess our performance against that of my peers and competitors...invaluable business tools.”
Bill Freeman,
Freeman Graphic Systems,
Greenville, South Carolina

NAGASA publishes statistical ratios available from no other source. Under the guise of the NAGASA Statistics Committee, the studies provide key business information to benchmark
performance and plan for the future.

1998 --
• Financial Ratios for Dealers & Resellers (available in June)
• Electronics & Computer Capabilities of Dealers & Resellers (available in September)
• Sales Compensation Survey of Dealers & Resellers

1997 --
• Imager Market Research Service
• Assessment & Directions of Distribution Practices by Dealers & Resellers
• Assessment & Directions of Distribution Practices by Manufacturers
• Service Practices of Dealers & Resellers

Standards to Improve Alliances & Streamline Costs
“This is not the time to sit on the sidelines, out of the action, NAGASA keeps you in -- and ahead -- of the game.”
John Chistolini
Bloom’s Incorporated
Enfield, Connecticut

NAGASA has been a leader in developing and updating 3 Critical Industry Standards: the Model Manufacturer/ Distributor Contract; New Industry Convention and Implementation Guidelines for Electronic Data Interchange; and Automated Data Collection. NAGASA is the leader in electronic data interchange with 42 dealers now participating in our program.

Forums to Link with Channel Partners
“NAGASA is seeking to build new relationships that reflect new realities and work for all in the channel -- large or small, reseller or manufacturer.”
Bill Rychel
Tekgraf, Inc.

NAGASA is committed to improving the dealer-manufacturer alliance with programs to increase sales and customer satisfaction and improve communications and operational efficiencies.

THE Industry Event
At NAGASA’s annual Forum meeting, over 80 dealer and 80 manufacturer firms are represented each year. This is the key distributor and reseller industry event on distribution. In 1999 the meeting will be:

April 25-27, 1999
FORUM ’99

The Pointe Hilton Resort Squaw Peak
Phoenix, Arizona

North American Partners
As global business increases, NAGASA is increasingly reaching out internationally, including new collaborations with the Printing Equipment Supply Dealers’ Association of Canada (PESDA) and Asociacion Nacional de Industriales y Distribuidores Para la Industria Grafica, A.C. (ANIDIGRAF/Mexico).

Resources & Partnerships for Key Industry Information
“NAGASA is moving toward customer recognition. Every year we get closer and closer to our customer base. That’s what NAGASA has been preaching for five years and it’s happening.”
Don Hannigan
Multigraphics,
Hanley Graphic Products Division
Itasca, Illinois

• NAGASA teams with industry associations, such as NAPL, NAQP, NPES, and PIA, to link you to the customer.
• In 1997 NAGASA published customer satisfaction surveys with NAPL and NAQP as part of the Channel Satisfaction Series.
• In 1998 NAGASA co-sponsored the National Environmental Health & Safety Conference with 15 industry associations.
• In March 1997 we launched our FlashStudy Series -- quick surveys on topics of interest to the membership. The first was on Computerization and Business Systems at Dealers and
Resellers and in May Manufacturers Spoke Out On Trade Shows.
The Eagle. A quarterly publication expands on technologies, trends, economics, and industrial relations affecting distribution. Key analysis is provided on where the channel is
moving and why.
The Compass. NAGASA’s new quarterly newsletter. Full of information on the channel network -- what’s happening and what’s going to happen.
Membership Directory. The expanded 1998 directory includes product lines, channel partners, branch locations, and more.
White Paper Series. Small, easy-to-read booklets on the economics, practices, and technologies of the channel. In 1998 the following were published:
#7: Opportunities on the Internet for the Distribution Channel
#8: Manufacturers View the Channel
#9: Dealers & Resellers View the Channel
#10: Service Practices of Dealers & Resellers

Your Voice for Distribution in the Industry
“The one key advantage to being a member of NAGASA is that you have an opportunity to be seen and to be heard.”
Barbara Morgan
Morgan Graphic Supply
San Francisco, California

The only way to move product through the channel today is to have a central information source. That source is NAGASA. The NAGASA headquarters fields hundreds of calls monthly from resellers, manufacturers, and customers about the distribution business. NAGASA serves as your voice to advocate manufacturers to sell and customers to buy through the channel.

• NAGASA has an Industry-Wide Advertising Campaign, The Channel Works, to draw attention to the channel’s market power for dealers, resellers, distributors, manufacturers
and their customers. NAGASA exhibits at regional and national trade shows to promote the channel.
• http://www.nagasa.org is the web address for our burgeoning distribution channel. It opens the door to channel partners and customers.
• Graphic Arts Monthly runs NAGASA’s Dealer Forum and inserts The NAGASA Compass four times a year to expand our reach for channel participation and, most importantly, our customers.
• Our aggressive public relations program has resulted in monthly coverage in most industry
publications.

Partner Savings Programs
“We use the services and information NAGASA offers, saving time and money -- far more than the cost of membership. ”
Jack Murphy
The Murphy Company
Columbus, Ohio

As a NAGASA member you can now access the best price and service packages for your business through NAGASA’s Partner Savings Programs:
• Airborne Express
• Alamo & Hertz Auto Rentals
• AT&T Long Distance Services
• Sentry Insurance Programs
• Penny-Wise Discounted Office Products
• PrintLink, the graphic arts professional placement service
• SkyTel Paging Service
• Wholesale MasterCard/Visa Processing and more to be added...

Industry Committees: Your Opportunity to Get In on the Inside Track
• Generate new approaches that will help your business succeed
Participate with peers and exchange ideas to improve your business
Advance our channel to make it more competitive and profitable
Receive recognition by supporting industry efforts

NAGASA has 12 committees which channel the vision and expertise of the membership:
Diversity Task Force: Expands knowledge on race, sex, and sexual orientation issues and its impact on the printing and publishing workforce.
Education Committee: Directs the training and development programs to enhance competency and skill in marketing, sales, service and technology.
Electronic Commerce Committee: Develops, standardizes, and seeks acceptance of industry-wide electronic data interchange and bar coding.
Forum 99 Committee: Oversees the annual meeting: program design/ content, sports/social event planning, registration policy -- to insure members’ needs are met as is budgeted income for operational expenses.
International Commerce Committee: A newly formed committee in 1998 to highlight and focus the membership on the growing globalization of the marketplace and support members in importing and exporting.
Membership Committee: Directs membership recruitment/retention efforts including market strategy, promotions, and member targets.
Millennium Strategy Committee: Organized by the board to explore new and innovative ideas that may not follow NAGASA’s current programs or plans. Envisions the future of the NAGASA membership by examining the impact of fully digital imaging technology and industry consolidation.
Nomination and Award Committee: Develops and oversees nomination policies, procedures, and qualifications for candidates to the board of directors and annual awards.
Owner-Managed Dealer Network: Serves the distinct needs of the owner-managed, small independent dealer, focusing networking and training services on the single-location dealership with less than $15 million.
Printing and Finishing Equipment Network for Small Manufacturers: Serves the needs of printing and finishing equipment manufacturers with sales less than $15 million.
Statistics Committee: Directs the development and participation in channel and operational performance within the Distribution Statistical Series, Channel Satisfaction Series, and other benchmark reports.
Trade Show Committee: Develops programs that get attention and influence trade show management on the needs of the membership and the channel. Encourages members to exhibit at trade shows through published information and dialogue.


North American Graphic Arts Suppliers Association
NAGASA: 1604 New Hampshire Avenue NW - Washington, DC 20009
Voice 202-328-8441 - Fax 202-328-8513 - Email nagasa@smart.net

NAGASA © 1998