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NAGASA - The Compass - Winter 1998

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The CompassThe Compass || Winter 1998
THE Source for Channel Direction -- Towards 2000 and beyond

Spotlight On: Committees, Networks, & Task Forces
Focus on Pertinent Information that can Help Grow Your Business

Education Committee
First Task: Developing NAGASA Institute at GATF


Trade Show Committee meets during Graphics of the Americas 98 in Miami. From left to right: Mark Pellman, Baum USA, Susan Vondette, Olec Corporation, and Gene Alaura, Olec Corporation, Jack Maltby, Jomac, and David Steinhardt, NAGASA. Gene Alaura and Jack Maltby serve as committee co-chairs.

The Education Committee was formed in early November 1997 to direct the training and development programs for enhanced competency and skill in marketing, sales, service, and technology. Under the leadership of Brian Kroot of Northeastern Graphic Supply and Kelly VandenBosch of X-Rite, the committee is moving quickly to develop programs for the membership. The 11-member committee is working with the Graphic Arts Technical Foundation to develop the NAGASA Institute, a dealer-focused week-long training program with 2 1/2 days on traditional and 2 1/2 days on digital. In early December a needs survey was sent to all members to assess areas of skill development and program design. We hope to launch the program in May 1998. If you would like to support this program and other educational efforts get involved on the Education Committee.

New Owner-Managed Dealer Network and Session Planned for February in California

During the September Print 97 show in Chicago 25 dealers met to discuss ways NAGASA can better meet the needs of the independent and owner-managed dealership. The two-hour discussion was hard-hitting and direct on what NAGASA must do. 110 of 155 dealer members are $10 million in sales or less. The group decided to organize a formal network within NAGASA that would develop programs and services focused on their needs and interests. The group took two actions. First, an organizing committee was formed with Jim Flaherty, Graphic Service and Equipment; Bill Manley, Graphco; Ted Meek, Modern Photo Offset; Mike Tiburzi, Image Depot; Bruce deRepenTigny, TBJ Graphic Arts Supply; and Jim Keefe, Jr., Pre-Press Plus Printing Machinery. Second, the group set up a one-day roundtable and training session before the Forum 98 meeting, Saturday, February 21, in California. The organizing committee took the lead on developing the program. Call for details! Now is the time to roll up your sleeves and participate!

Trade Show Committee Group Takes Steps to Give Members an Assessment of Shows

The Trade Show Committee is one of the Association’s longest standing committees formed in 1995. Currently, the committee is composed of 18 members and led by co-chairs Gene Alaura, Olec Corporation, and Jack Maltby, Jomac, Inc. Its purpose is developing programs that inform and influence trade show management on the needs of the NAGASA membership. The committee developed an assessment form to be completed by members exhibiting at trade shows.The results are available to members (and trade show management) to help assist them in their trade show decision making and planning. In February the committee will conduct FlashStudy #2 on how our members are increasing or decreasing trade show exhibiting-- the numbers, budgets, and locations. This information will be helpful to members in planning their trade show strategy for 1998 to 2000. To get a copy of Print 97 assessment call NAGASA at 202-328-8441.

International Trade Committee: NAGASA Goes Global

Increasingly, members are asking about trade and business opportunities in Latin America and around the world. To focus our work and plan ways to meet the growing need, NAGASA has organized the International Trade Committee. The committee recognizes the growing globalization of the marketplace and will support members in importing and exporting efforts. Wesley Nosek, Day International, and David Pheatt, Varn International, will co-chair the group. 11 members have already signed up to get involved. The first meeting was held during Graphics of the Americas 98 in Miami on January 17. Call NAGASA for more information.

Get involved and participate on a NAGASA Committee! Sign up by calling NAGASA at 202-
328-8441 or email information@nagasa.org or on the web site at www.nagasa.org.



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