In 1996, NAGASA introduced an Industry-Wide
Advertising Campaign, The Channel Works,
to draw attention to the channel's market power for dealers, distributors,
manufacturers and their customers.
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http://209.195.194.117 is the web
address for our burgeoning distribution channel. It opens the door to product
information, news, resources, services, channel surveys and member profiles,
and it gives our members the opportunity for an affordable web presence.
Our web site has already attracted 7 new members from around the world,
and serves as "the source" to expand printing and imaging distribution
in North America. |
Our aggressive public relations program resulted in frequent
news coverage in 17 industry publications, including Graphic Communications World, Dealer Communicator,
Printing Impressions, Print-Mart, PrintAction, High Volume Printing, GE
Information Services Newsletter, American Printer, Association Trends, Print-Equip
News, Printers Hot Line, Printing Journal, In-Plant Graphics, Quick Printer,
Southern Graphics, Footprints, and Publish. |